Dubai, UAE – February 21, 2025 – The Binary Holdings, a leading Web3 distribution infrastructure provider, has announced its expansion into the gaming industry with the launch of BNRY Game Labs. This innovative distribution platform allows gaming studios to upload their content and tap into The Binary Holdings’ ecosystem, which currently boasts 169 million users across major telecom providers in Southeast Asia. With expectations to reach one billion users by 2025, the platform offers game developers unparalleled access to a vast audience and revenue opportunities.
The Binary Holdings (TBH) provides Web3 infrastructure solutions for telecommunication companies and banks in emerging economies.
Bridging Web2 and Web3 Gaming Markets
BNRY Game Labs distinguishes itself as one of the few distribution platforms catering to both Web2 and Web3 gaming projects. Through strategic partnerships with telecommunications networks in Indonesia and the Philippines, BNRY Game Labs enables studios to scale their reach while minimizing traditional marketing expenses. With an industry-low CPM of $0.000005 and significantly reduced subscription costs compared to conventional Go-To-Market (GTM) budgets, developers can achieve higher profitability and user retention.
Additionally, players engaging with games on BNRY Game Labs will earn $BNRY tokens as loyalty rewards, which can be redeemed for various ecosystem products and services. This tokenized incentive model aligns with Web3 principles, fostering deeper user engagement and long-term adoption.
Data-Driven Growth and Industry Solutions
Gaming studios leveraging BNRY Game Labs gain access to advanced analytics tools designed to optimize player engagement, revenue performance, and technical efficiency. These insights empower developers to make data-driven decisions that enhance game success, increasing Return on Ad Spend (ROAS) and customer Lifetime Value (LTV).
The initiative also addresses significant industry challenges, such as escalating game development and testing costs. The global game testing market, valued at $772.09 million in 2021, is projected to surpass $2 billion by 2031, reflecting the rising complexity of gaming software. By providing a built-in user base and comprehensive testing resources, BNRY Game Labs alleviates financial and operational barriers for developers.
A Vision for the Future
“BNRY Game Labs is more than a platform—it’s a gateway to the future of gaming,” said Manit Parikh, CEO of The Binary Holdings. “Our mission is to empower developers with the tools, audience, and incentives they need to thrive. By seamlessly integrating gaming with our distribution layer network, we’re unlocking new possibilities for growth and engagement, and ultimately bringing more people into the Web3 world.”
With its infrastructure designed to support the next wave of GameFi innovations, BNRY Game Labs is poised to become a cornerstone for developers aiming to navigate the evolving gaming landscape.
About BNRY Game Labs
BNRY Game Labs is a gaming marketplace that connects developers with a vast user base while providing cutting-edge tools to enhance game performance, user engagement, and monetization. By integrating with The Binary Holdings’ ecosystem, it offers unique opportunities for growth in the Web3 gaming sector.
About The Binary Holdings
The Binary Holdings (TBH) provides Web3 infrastructure solutions for telecom providers and financial institutions in emerging markets. With 169 million users and a target of one billion by 2025, TBH delivers scalable and cost-effective solutions, powered by its native token, $BNRY, which facilitates all transactions within its ecosystem.
For more information, visit BNRY Game Labs.
Media Contact: Shahab Ahmed
Shahab@thebinaryholdings.com
