Coinbase, the leading U.S.-based cryptocurrency exchange, has acquired Spindl, an on-chain ads and attribution platform founded by Antonio Garcia-Martinez, a former member of Facebook’s ads team. The move marks a strategic step in Coinbase’s broader mission to onboard the next billion users to the blockchain, reinforcing its commitment to expanding the Web3 ecosystem.

Anthony Garcia, founder Spindl- Photograph by Helena Price (nymag.com)

Spindl specializes in on-chain advertising, offering developers and businesses the tools needed to track and optimize user engagement in decentralized applications. By integrating Spindl’s technology, Coinbase aims to accelerate adoption by supporting developers who build apps that drive more users to blockchain-based platforms.

A key aspect of the acquisition is its potential impact on Base, Coinbase’s layer-2 blockchain network. Spindl will continue to operate on Base, ensuring continuity for its current customers while benefiting from Coinbase’s vast resources and expertise. The acquisition is expected to strengthen on-chain advertising traction, providing developers with enhanced attribution capabilities that could improve marketing efficiency in the Web3 space.

As the cryptocurrency industry matures, user growth remains a priority for major exchanges. Coinbase’s investment in Spindl highlights the growing importance of blockchain-native advertising as a means to drive mainstream adoption. By empowering developers with better tools to attract and retain users, Coinbase is positioning itself at the forefront of the next wave of crypto expansion.

Further details about the integration process and future developments are expected to be announced in the coming months as Coinbase continues its push to make blockchain technology more accessible and user-friendly.